Marketing / Procurement / Advertising
MARKETING CONSULTANT. GENERALIST. REALIST
I describe myself as a Marketing Generalist. In an industry obsessed with niches, that might sound uncool. But it’s the truth, and I think it’s a strength.I partner with companies to connect the dots between what’s in their heads and the commercial reality of their business.I use "lived-in" experience, from co-founding a DTC brand to navigating complex boardrooms, to find clearer ways to grow. Sometimes that means I do the work. Often, it means I bring in the specific specialists needed to make the ideas happen.One day I might build a proper website, but for now the best place to see how I think is over on LinkedIn.