wassthis website?
the online presence of Sam Wass.A quasi-interesting marketing consultant based in the UK.
Marketing that moves the needle
I help businesses make smarter decisions to build a reliable pipeline, generate revenue, and create momentum that lasts.
The Problem
Sound familiar?
Your marketing feels disconnected from sales. You're busy, your team is stretched, and you need more of the right leads, faster.✓ Unclear ROI
✓ Stalled Pipeline
✓ Random Acts of Marketing
My Approach
Straight talk.
Fast progress.
No fluff, no endless decks. We diagnose the bottleneck, create a clear plan, and execute. Decisions are made and work gets shipped.1) Diagnose: a short, sharp review to find the fastest path to revenue.2) Plan: a simple, one-page strategy focused on what works.3) Execute: hands-on support to get it done and build momentum.
The 'Generalist' Advantage
Your generalist, with an army of specialists.
I direct the strategy and bring in the right experts (writers, designers, PPC pros) only when needed. You get a single point of contact and better results, without the overhead.
25 years in commercial trenches.
I've been client-side, agency-side, and built my own brand from scratch. I know the theory, but I prefer what works in practice. My experience is your shortcut.
How I Can Help
Fractional Marketing Lead
Part-time senior support to set direction, build cadence, and coach your team. Hands-on delivery where it matters most.
How I Can Help
Go-to-Market Strategy
Clarify who you serve, why you win, and how you talk about it. We’ll tighten messaging, simplify offers, and build a launch plan.
How I Can Help
New Business
A practical plan to find and engage the right prospects. We’ll build a simple, repeatable system for outreach and inbounds.
How I Can Help
Media & Procurement Support
Advertising strategy, vendor selection, tender writing and negotiation. I'll bridge the gap between marketing and procurement to get campaigns live, faster.
See if we're a good fit.
I'm not for everyone. That's ok.My thinking, wins, and process are shared openly on LinkedIn.If my approach resonates, let's have a 15-minute chat. No obligation, no sales pitch.
Sam Wass
Biog
With a career spanning more than 25 years, Sam has operated at the intersection of marketing and procurement from every angle - as both client and agency, in the public and private sectors.
He is a testament to poacher turned gamekeeper, having built an online food business from scratch and successfully exiting it based almost entirely on brand strategy. His experience also includes shaping perceptions through pivotal place marketing campaigns for Manchester and North East England, alongside producing a significant number of live events.
Despite a somewhat weird geordie-mancunian hybrid accent, he was a familiar voice on TV as a regular contributor to the BBC's Victoria Derbyshire show.
Other highlights would include;
Made a TV ad with Ridley Scott
Working with Peter Saville
Voted on the Brit Awards Academy
Got a tram stop renamed
Was interviewed by the New York Times
Helped launch Premier League Darts in the UK
Invented the microphone ball (kind of)
Did a ‘meat’ pun seen by over a million people
Booked an unknown comedian called Peter Kay
Let's Chat
Let me know what your marketing niggle is, and I'll see if I can help
Based in the UK. Remote-friendly. • [email protected] • 2025 all rights reserved